Social media writer’s block: what to write when you’ve got nothing to say
Social media can be a hungry beast.
You need to keep it well fed, or it falls into a deep slumber, doing nothing for you.
Because only having a few profiles on the core social media platforms is unlikely to get any results for your business.
To be active with social media, Financial Planners need to feed the beast and post regularly.
How regular? At least daily.
For some social media platforms, you’re not going to see much in the way of results unless you’re posting multiple times a day. Twitter, I’m looking at you.
So what can you say on social media when you run out of things to say on social media? Here are a few ideas.
1 – What are you doing right now? Assuming you’re not eating lunch (pro tip: nobody wants to hear about what you’re eating for lunch unless it’s weirdly spectacular) then you’re likely to be doing something a) interesting, and b) shareable.
2 – Is there something topical worth talking about? I start each day with breakfast and listening to Radio 4’s Today programme. Yes, I know, I’m getting old. Despite having the radio listening habits of a much older gentleman, it does remind me that, on any given day, there’s something newsworthy that also relevant to my profession(s). Talk on social media about something in the news.
3 – Can you repurpose some existing content? If you’ve already created something, there’s a good chance you can re-create it for different social media platforms. I think we’re often reluctant to do this, out of fear of being repetitive. However, chances are relatively few people saw it the first time you published it. To get maximum benefit from a single piece of content, you need to repurpose it and share it again (and again, and again, etc.).
4 – What’s on your camera roll? If you’re anything like me, you snap photos on your smartphone from time-to-time, and then promptly forget to do anything with them. If you lack in suitable content for social media posts, there’s a good chance that a shareable photo is right there in your pocket.
5 – Can you engage in a conversation? The real power of social media isn’t in broadcasting, but in listening and engaging. It’s not considered rude to join in with a discussion on Twitter, LinkedIn or Facebook. It’s to be encouraged! If you need some social media content inspiration, browsing your feed and then jumping into a chat is a great place to start.
6 – What’s in your archives? The content we share on social media doesn’t all need to be brand spanking new. There’s a certain power in nostalgia, so delving into your archives and presenting old material can work well. I like to use the Facebook Memories features to find old photos and post from ‘on this day’, which are readily shared again as new, old content.
7 – If you can’t create, curate. They say that sharing is caring, and curation of content on social media is a great way to care for your followers. If you’ve read an interesting article or book or watched an excellent documentary recently, don’t keep it to yourself. Share it!
These are just a few suggestions, to ensure you never run out of things to share on social media.
If you still get stuck for inspiration, drop us a line for a chat about mapping out a simple strategy for keeping your social media content funnel satisfyingly full.