Do this simple thing each time you’re quoted in the press
Being quoted in the trade or consumer financial press is a powerful endorsement of your expertise.
For prospective clients, seeing your name in the paper is more likely to prompt them to pick up the phone or send you an email.
When existing clients see your name in print, it encourages them to refer you to others or consider the additional areas of your expertise you can offer.
Assuming you’ve spoken to a journalist and they have quoted your comments in their story – what next?
We see far too many financial planners leave it at this.
It’s good to be quoted in the press but there’s a simple additional step you could be taking to dramatically increase the benefits of this positive PR.
Take this example, of a quote of mine earlier this week in an article published by FT Adviser.
With the article published online, it takes a matter of seconds to copy and paste a selected quote into a prepared template in Canva:
This quote card can then be dropped into posts on Twitter, Facebook and LinkedIn, with a link to the story, preferably @ mentioning the publication and journalist.
If another commentator is also quoted in the article, @ mention them on Twitter and LinkedIn too, in order to extend the reach of the social media post.
It takes seconds to create the quote card and a few more minutes to share it on your selected social media platforms. But this simple step dramatically improves the social reach of your press mention, helping the journalist and publication reach a wider audience too.