Benjamin Fabi approached us to build a new website for Principled Paraplanning, a leading outsourced paraplanning firm.
He was looking for something simple which gets his message across clearly and helps filter prospective clients, so he can spend more time speaking to the right type of financial adviser.
Benjamin’s preference was for a simple, scrolling single page site which reflects his values and brand standards. The site also needed to incorporate a blog where Benjamin can share his insights.
We started by documenting Benjamin’s existing brand guidelines and redrawing his logo to create a high quality version suitable for web and print use.
The new website was developed on a staging platform allowing us to discuss and agree adjustments privately with Benjamin as the project progressed.
We also collected customer testimonials on Benjamin’s behalf to incorporate in the new site design.
The result is a clean, modern and engaging website that is easy to navigate and clearly communicates the Principled Paraplanning proposition.