We worked with Lena at ISJ Independent Financial Planning to produce a series of short videos sharing her tips for clients going through separation or divorce.
The videos were filmed in our studio in Cranleigh, before each was edited with titles added.
We created a landing page for prospective clients, giving them the option to sign up with their email address to receive the free video series in their inbox.
We then built an automated email sequence in Mailchimp, with the first email automatically triggered on signup, and then each subsequent video emailed to the subscriber at daily intervals.
In addition to the landing page, we created a secondary landing page as a linked call to action, encouraging these email subscribers to book a discovery call with Lena.
These automated email campaigns are a fantastic lead magnet for Financial Planners, delivering something of genuine value to prospective clients, who get to know, like and trust their Financial Planner due to the frequency and consistency of the video messages.