Find your unique brand voice and communicate effectively with your ideal prospective clients.
Now live, season one of our new podcast series will teach you to:
Make the most out of social media and raise your profile online with the latest digital marketing tools.
Generate the leads you need to grow your Financial Planning business and achieve your business goals.
Featuring the following fantastic guests:
Glenn Fisher is a copywriter and founder of AllGoodCopy.com, a free online resource for direct response copywriters and marketers. Every business making sales online is engaged in a battle to get customers to click. More clicks equals more sales equals a more successful business. How do you write copy that will encourage more people to buy from you? How do you persuade customers over the line to make that final buying decision? What is The Art of the Click?
As a former VP of marketing and VP of sustainability for Fortune global companies, Engelina Jaspers knows that delivering tangible business results is crucial — not only to the success of your organization, but to the success and longevity of your career too.
What if you could scientifically convince anyone to close more business, promote your ideas or win an argument at home? With over 30 years of marketing and business development experience, Dr Christophe Morin is passionate about understanding and predicting consumer behavior using neuroscience.
Every business needs referrals from satisfied clients. A good referral can lead to a closed sale faster and easier than any other lead. But let’s face it. Asking for referrals can be awkward. And asking is often ineffective. That’s why Stacey Brown Randall developed a method of getting referrals – without asking. In her book Generating Business Referrals Without Asking, she shares her system for revolutionizing any business.
Sharon Tanton is Creative Director and chief wordsmith at Valuable Content, a business on a mission to help good businesses fly by showing them how to create a meaningful message and share content that customers love. Co-author of the Valuable Content Marketing book, she works as content director and lead writer for businesses. As an ex-English teacher, Sharon is a skilled trainer, committed to showing owners and marketers how to create exciting, stand out content.
Introducing your host
Your host for the Financial Planner Marketing Playbook is Martin Bamford.
Martin is an experienced podcaster with more than 400 episodes under his belt across a variety of shows.
Chartered Financial Planner Martin is a prolific digital and traditional marketer, passionate about the strategic and tactical aspects of marketing for financial planners and wealth managers.
As Founder and CEO of Bamford Media, Martin works in the trenches with retail financial services firms of all sizes to help find, engage and retain ideal clients.