How to plan and publish your client magazine
Our latest free webinar covered how Financial Planners can plan and publish their client magazine.
With marketing increasingly becoming a digital pursuit, there’s a great appeal in creating something tangible for your clients.
Rather than relying on digital content marketing, which can be very fleeting, publishing a printed client magazine gives your clients something they can touch, feel and pass on to others.
One of the marketing gurus I follow very closely, Gary Vaynerchuk, talks about why it’s important for every business to have a media company mentality. He explains, “There is ZERO excuse not to be creating content around your brand, your product, your service or your business.”
Getting magazine publishing right will serve to strengthen your brand and build closer relationships with your clients.
There are three ways you can approach magazine publication as a Financial Planner:
-Buy a generic copy and slap your logo on the front – I explain in the webinar why I think this is a really bad idea.
-Create your own content in-house and then outsource the graphic design work to a professional – better.
-Outsource the entire process, but work with the agency on a collaborative basis to capture your true voice – best.
I explain in the webinar that there are 8 steps to follow when planning and publishing your client magazine.
You should decide on your strategic goals, sketch out the content (using a process called flat planning), capture the content, add this content to the design, proof read to correct mistakes, send your files to the printers, issue the magazine to clients, and finally repurpose the content through other channels.
There’s so much you could possibly include within a client magazine. I talk in the webinar about our experience publishing magazines and what content most resonates with clients, including client stories, team profiles, and local news.
I also talk about a suggested structure for your magazine; we can learn a lot from the established publishing industry, and scale down a large magazine format to understand the various sections used.
There’s several mistakes to avoid when planning and publishing a client magazine, which I highlight in this webinar.
Finally, there’s a call to action and the main things you need to do first, to get started.
You can watch a replay of the webinar in full at bamfordmedia.webinarninja.com/live-webinars/73674/register.
Please do let us know if you have any questions.