6 personal branding lessons from the Chancellor – learning from Brand Rishi
We have a Chancellor for the digital age. Rishi Sunak is called and occasionally criticised for being ‘Brand Rishi’.
But what can Financial Planners learn from the personal branding of Rishi Sunak?
In this video, 6 personal branding lessons from the Chancellor and how Financial Planners can incorporate these in their own marketing.
Back in July, the Chancellor appeared on BBC Radio 4 where he addressed criticisms of becoming ‘Brand Rishi’. Sunak said:
This is about communication and the way we communicate is changing.
We’ve seen a change in how people engage with the way they get their news, and the way they get their information.
Financial Planners can learn a lot from Brand Rishi.
As you think about establishing your personal brand, there are six lessons from the Chancellor for a Digital Age.
1 – Graphics
Brand Rishi is well-known for his social media graphic cards, which use high-quality photography and his signature logo.
The graphics cards adopt a consistent colour palette and are instantly engaging when shared on social media.
Financial Planners can use online tools such as Canva to create a graphics card template, before dropping their message into a consistent format to share on social media.
2 – Social media
Sunak really is a Chancellor for the Digital Age, and his adoption of Instagram is especially relevant here.
For what might be considered by younger people as a dull, political job, Rishi’s Insta posts have seen him grow an audience of more than 121,000 followers to date.
He posts on the platform regularly and keeps his messages simple.
3 – Photography
There’s no doubt that the high-quality photography used by the Chancellor forms a big part of Brand Rishi.
A good personal branding lesson here is his use of authenticity, including behind the scenes images.
One of Sunak’s most popular Instagram posts featured a photograph of him working at home.
4 – The look
Sometimes referred to as ‘Dishy Rishi’, there’s no arguing that the Chancellor is a good looking young man.
He has a considered dress sense, featuring his now trademark inky-blue suits and narrow ties.
Equally at home wearing a hoody, Sunak keeps is smart at all times.
5 – Slogans
Politicians are well-known for adopting slogans and Sunak is no different.
He coined ‘Eat Out to Help Out’ and, more recently, ‘Pay as you Grow’.
Snappy, memorable slogans don’t need to be the preserve of politicians.
Branding is all about perception; what others think about you. Slogans can help shape that perception.
6 – Product placement
Sunak got in hot water for posing in a photograph with a large bag of Yorkshire Tea.
Association with popular brands is a common political trick and one that is easy to adopt for your personal branding.
There was more fuss when a £180 smart travel mug appeared in the background of a photograph with the Chancellor, as he was working in his office preparing his Budget speech.
A gift from his wife, the coffee mug is a great example of how easy it is to project the perception of success by incorporating other brands or products in your marketing.
There’s an opportunity for Financial Planners to emulate Sunak’s approach to personal branding.
Keep in mind that personal branding should be just that; personal!
Make it about you, and think about how you incorporate a consistent brand within your marketing, through the use of some of these tactics.