How to Outsmart Change, with Engelina Jaspers
A change in management, the arrival of a new competitor, market consolidation, a disappointing quarter or a new direction for your business can all disrupt our best-laid plans. How we respond to unexpected change can determine our success or failure.
My guest today, marketing veteran Engelina Jaspers, is a student and teacher of business and career agility.
Her book, Marketing Flexology, is the step-by-step guide to creating a dynamic and resilient marketing organisation that can withstand change, disruption and transformation.
As a former vice president of marketing and vice president of sustainability for Fortune global companies, Engelina knows that delivering tangible business results is crucial — not only to the success of your organization, but to the success and longevity of your career too.
As Financial Planners, we’re all well used to change; we often experience change in regulation, investment markets, and client expectations.
Engelina’s message is that we shouldn’t waste another good crisis by being unprepared. It’s time to future-proof your career, your team, and your marketing platform.
Here’s my conversation with Engelina Jaspers, author of Marketing Flexology, in season one, episode six of the Financial Planner Marketing Playbook from Bamford Media.
Coming up next week
Next week in season one of the Financial Planner Marketing Playbook, it’s another solocast from me, where I take a deep dive into some seriously effective ways to generate new client enquiries.
We want the Financial Planner Marketing Playbook to become THE go-to marketing podcast for financial planners, wealth managers and retail financial services providers.
You can find out more about the podcast and subscribe to receive all future episodes at bamfordmedia.co.uk/podcast.
Thank you for listening to this episode and I look forward to sharing with you next week my thoughts on generating client enquiries.
Until then, stay engaging, innovative and authentic.