How to Harness the Power of Direct Response Copywriting, with Glenn Fisher
More clicks equals more sales equals a more successful financial planning business.
In this episode of the Financial Planner Marketing Playbook podcast, I speak to Glenn Fisher, a direct response copywriting expert.
Glenn has spent over a decade working with The Agora, one of the world’s most successful direct response publishers.
Working previously as a council auditor, he quit to change his life, returning to college to study creative writing.
He went on to found AllGoodCopy.com, a free online resource for direct response copywriters and marketers, and work with The Agora as associate publisher for the UK office of Agora Financial, a multi-million pound financial publisher.
In this entertaining and highly readable guide, Glenn boils down over a decade of experience to present a huge array of techniques, tactics and industry secrets to improve your copywriting, get more clicks… and ultimately, get more sales.
This topic is really important for Financial Planners because, in our experience, writing great copy doesn’t always come naturally in our profession.
Financial Planners are excellent communicators, usually until it comes to harnessing the power of the written word.
Listen to this conversation to learn the steps you need to take to write great copy; that means copy that is remembered after you make the sale.
Without further ado, here’s my conversation with Glenn Fisher, author of The Art of the Click, in season one, episode two of the Financial Planner Marketing Playbook from Bamford Media.
Coming up next
Coming up later in season one of the Financial Planner Marketing Playbook we’ve got more fantastic guests, sharing insights from the worlds of content creation, client referrals and behavioural science.
Over the coming weeks, I look forward to sharing conversations with Stacey Brown Randall, Dr Christophe Morin, Engeline Jaspers and Sharon Tanton. We handpicked these guest interviews to bring you the very latest thinking on marketing tools and tactics that deliver results for financial planners.
There’s also two solocast episodes coming up in season one, where I take a deeper dive into crafting compelling content for your website and generating new client enquiries.
We want the Financial Planner Marketing Playbook to become THE go-to marketing podcast for financial planners, wealth managers and retail financial services providers.
You can find out more about the podcast and subscribe to receive all future episodes at bamfordmedia.co.uk/podcast. Thank you for listening to this episode and I look forward to sharing season one, episode three, which features a conversation with Stacey Brown Randall, about generating referrals without asking, next week.
Until then, stay engaging, innovative and authentic.