Don’t underestimate the power of branding

We love this video.

Branding can easily change our perception of a product or service.

Making a few small changes to the way you present something (name, font, colours, packaging) and your audience becomes willing to believe it stands for something entirely different.

You can watch this video and think it’s a group of foodie hipsters getting mugged off by a purveyor of sausage rolls. Or you can take a step back and consider what it’s telling you about your own branding.

How is your brand currently perceived by your target audience?

For most financial planners and wealth managers, your brand is the essential factor in determining whether a prospect is going to call you or the competition down the road.

The way you present yourself, the quality of the materials you use, your choice of name and logo, the font on your marketing materials, your chosen brand colours; it’s easy to dismiss these factors as unimportant, but their cumulative impact is too important to dismiss.