3 things you can get done in the final third of 2019
This time of year almost feels like a mini-New Year to me.
The kids are going back to school this week, following their summer holiday break. My wife, a primary school teacher, is heading back too.
It draws to a close six weeks of juggling family time and work time.
For this reason, the start of September is an excellent opportunity to reflect and then push ahead with new goals.
Two-thirds of 2019 is now behind us; the one-third that is still to come before the end of the year is plenty of time to get an awful lot done.
Here are three things you can get done in the final third of 2019. These are three things that, when done, will make a valuable addition to your business and your life.
Will you join me between now and 31st December 2019 in getting these things done?
1 – Focus on health and fitness
There’s a clear correlation between health and wealth.
Exercise gives leaders an edge. It helps sharpen the mind, delivers more energy, and results in greater confidence.
A concerted effort to focus on your health and fitness for the next four months offers the opportunity to achieve personal fitness goals, which might include weight loss, improved strength, speed or endurance.
I need to drop a few pounds between now and the end of the year. After a relatively successful season of open water swimming, and a return to running at parkrun on Saturday mornings, my next steps include clean eating (goodbye, chocolate), drinking more water, leaving the car at home to walk to the office, and more regular gym visits.
2 – Review and refresh marketing collateral
When was the last time you laid out all of your marketing collateral on a big table and checked it for consistency?
Over time, the materials we use tend to experience a degree of ‘slippage’; what might have started as a consistent look and feel can, over time, drift away from that ideal.
This need for a review applies to your digital marketing collateral too.
When was the last time you took an objective look at your website and social media profiles, to ensure these reflected your current brand standards?
A review of this nature could then lead to a refresh. If the last time you updated your website was the middle of 2015, I’m talking to you.
Online and offline marketing materials tend to become dated. What was fresh and modern a few years earlier is unlikely to cut the mustard today.
My challenge here is to review the Bamford Media website and social media profiles and make sure they continue to reflect where we are today, instead of where we were a couple of years ago.
3 – Deliver on a big project
One of the goals I set myself at the start of the year was to consume less and create more.
I’ve been relatively consistent writing these weekly blog posts.
In the past week, I’ve invested in some shiny new camera kit, intending to create more video content and maybe even growing an audience on our YouTube channel.
But the big project I want to deliver by the end of this year is writing a new book.
It’s possible to write a non-fiction book in 4 months. I’ve written three of them before in less time than this.
The editing, publication and promotion steps will take me into 2020. The book itself, I can write that by New Year’s Eve.
By the end of this year, you could write your first book, launch a YouTube channel (and upload the first 12 videos), or commit to weekly blogging. You could start an audio podcast, launch a new website, or film a series of client testimonials.
All big projects are achievable by breaking them down into manageable steps and then forming the habit required to complete them.
That’s just three things you can get done in the final third of 2019. Join me?